FRANCHISING CASE STUDY – Wendy’s

At just 25-years-old, and already a business owner, Yuanita Poh has achieved a lot more than most people her age.

Twelve months ago she took over as the owner of a Wendy’s franchise in Gawler – a rapidly growing town, 40km north of Adelaide in South Australia.

Originally from Indonesia, Yuanita and her family came to Australia after spending several years in New Zealand.

“We moved to Australia because it looked like a great place to live,” Yuanita said.

“When I was applying for my visa, I saw there were a lot of business opportunities available but, with the conditions of the business visa, I knew that making the right decision first time was vital.”

After extensive research, Yuanita was granted a business visa in 2008 when she purchased the Wendy’s Gawler franchise. Since then, she hasn’t looked back.

“I chose Wendy’s because it has a big parent company behind it. It’s a brand that is very well-known and has been going for 30 years so it’s a proven success story,” Yuanita said.

“What’s more, Wendy’s provides a delicious treat range that customers love.”

Starting any new business – let alone in a new country – can be challenging and, according to Yuanita, support is another reason she chose Wendy’s.

“When I first took over the business it was a little overwhelming. There was a lot I had to learn – I basically had to understand a whole new culture,” Yuanita said.

“Every Wendy’s franchisee has a business consultant who is there to provide ongoing support. My business consultant has been extremely helpful – she’s made all the difference to my first year in business.

“I also receive invaluable help from my parents – it’s great to have a business that my family can be involved in and I certainly have no regrets about deciding to buy a Wendy’s.”